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Frequently Asked Questions

This page contains answers to common questions concerning self-publishing.

  1. What is an ISBN?
  2. How do I copyright my book ?
  3. Where do I obtain an EAN barcode?
  4. What is Cataloguing in Print (CIP)?
  5. What is Collections Canada?
  6. What is Legal Deposit?
  7. What is the Library of Congress?
  8. How do I market my book?
  9. What is self-publishing?
  10. How can Petnyaa save me money?

What is an ISBN?

An International Standard Book Number (ISBN) is a 13-digit number unique to each book. It is used on all published material for classification, retrieval and inventory purposes. 

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How do I copyright my book ?

The copyright page inside the book contains the copyright statement (your name, the year of publication, and the copyright symbol ©), Canada in Print cataloguing information, credits for design, photography, layout, illustration, etc., an "all rights reserved" statement, and contact information for the publisher and/or printer. This is usually sufficient, but a request for copyright can be made for approximately $35 CAD. Contact the Canadian Intellectual Property Office for a free beginners guide at 1-866-997-1936 or visit www.cipo.gc.ca. U.S. authors can contact the Copyright Office at (202) 707-3000 or visit www.copyright.gov for more information.

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Where do I obtain an EAN Barcode?

A Bookland EAN barcode can be created with special software or you may purchase one from a barcode vendor. It is necessary to have an EAN barcode if you wish to sell your book in bookstores as it contains information about the ISBN, the price of the book, and the currency. 

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What is Cataloging in Print (CIP)?

Cataloguing in Print (CIP) is a program coordinated by the National Library of Canada to catalogue all books published in the country. An application for CIP must be made before the book is published and the information is printed in the book on the reverse side of the title page. The National Library catalogues and distributes this information to booksellers and libraries across Canada. The program is coordinated by The Library of Congress in the U.S.

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What is Collections Canada?

Collections Canada was created to preserve Canadian published heritage. When more than 101 books are printed, two copies must be sent to Collections Canada; one copy is required if there are more than three copies, but less than 101; but no copies are necessary if less than three copies are printed. 

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What is Legal Deposit?

Legal Deposit refers to the number of books sent to Collections Canada. (See above.) 

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What is the Library of Congress?

The Library of Congress coordinates the program that catalogues all published books in the U.S. Its function is the same as the National Library of Canada which operates the CIP program.

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How do I market my book?

You begin marketing before you even get your book printed! Tell anyone and everyone that you are planning to publish and decide on a date when you wish to introduce your book to the world. Start speaking to bookstores as soon as you can... spread the word and create a sense of anticipation!

A short time before publishing, speak to your local newspaper. Find out who reports on new books or the arts and talk to that individual. Contact your local radio and TV station and find out if they have a segment where you can publicize your book. 

Speak to interest groups in your area, especially when your book has been printed. Your book will add credibility to your talk. If you are nervous about speaking to people, contact a Toastmasters club near you and they will be delighted to give you some pointers on public speaking (www.toastmasters.org).

Petnyaa can provide you with a unique domain name for your book and your own website, which will be linked to our site. We can also provide a News Release to various news groups.

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What is Self-Publishing?

Self-publishing is just what the name implies. Instead of going to a publisher to distribute/market your book (where you receive only a very small percentage of the sales), you get your book printed yourself. You are then responsible for marketing it... but you also receive all the income! Bookstores will require a percentage of sales, but you still receive the lion's portion.

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How can Petnyaa save me Money?

Petnyaa Self-Publishing initially provides you with twenty-five printed copies of your book. This will be sufficient to determine whether your book is going to sell or not (once you've exhausted sales to family and friends)!

Most bookstores are willing to take a small number on consignment, for probably a 60-day period. During this time, you can market and advertise it to generate interest. 

Your book will also be available via the Internet on Petnyaa's website and on your own if you choose. But be prepared for this to be a long-term market as it takes time for websites to propagate on the Net. You can increase traffic to your web presence by using the URL on all your emails and other correspondence.

If your book sells well in the first few months, you can then figure out how many additional copies you will need on your next print run. You may wish to order thousands, or you may need only a few. In the meantime, you have avoided a large inventory which can tie up a lot of capital. 

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Copyright © 2005-2008 Petnyaa Self-Publishing Services: All rights reserved. Page was last updated on 08/05/08

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